Web logs or blogs, began as someone’s online journal,
a way to express opinions and thoughts and communicate
with others on a more personal level. It became such a
successful platform that it wasn’t long until
marketers, online business owners and professionals
took note of its potential. These days, blogs are used
for marketing, putting out news, sharing information,
building a business network, teaching, etc. It also
doesn’t hurt that once in a while, you get to use your
blog to make money as well through ad placements. So
how does advertising work on a blog?
Popularity means income It’s a sad fact and rather
prejudiced against blogs that are just starting out
but to make advertising work on a blog, that blog has
to have enough traffic. Without sufficient traffic,
the ads found on that blog will just not find an
audience and therefore will not earn.
Now to build traffic, your blog has to have a strong
niche and targeted content. Finding a niche for your
blog can be tricky, especially if the topic you’re
offering is obscure and not that easily relatable in
terms of advertising. Tricky, of course but not
entirely impossible. You’d be surprised at the number
of targeted ads some little known topics generate.
However, your best bet and the surest way to make
advertising work on your blog is to promote a topic
that is highly targeted or one that speaks to a niche
audience. By building a following, your blog will gain
enough popularity to be trusted by advertisers.
Advertising on your blog The way advertising works on
a blog is simple: advertisers want to promote their
products and services, your blog provides the platform
with which their ads can gain exposure, mainly by
being the site where their target market frequents. If
your blog is about shoes, the people who visit your
blog are those who want to know more about shoes. From
the shoe advertisers’ point of view, these people are
a gold mine, more likely to buy their shoes based on
the interest they have shown.
There are two ways you can make advertising work on
your blog: by providing ad space on your own or by
relying on an advertising server to do the work for
you. Selling ad space on a blog is fairly common,
particularly on blogs that target a niche market. You
simply set the rates, actively contact advertisers and
agree on the terms. Or, the advertisers can contact
you, after seeing the potential of your blog.
How you get paid is simple enough: once the ad has
been placed on your blog, your visitors will click on
it. Depending on your agreement with the advertiser,
you could earn either through the number of clicks the
ad receives or the type of action solicited by the ad,
such as a purchase or a subscription.
If you’re fairly new to the blog universe and would
rather build your reputation slowly by providing
quality content, you might find yourself too busy to
actively negotiate and communicate with advertisers.
If this is the case you can choose to work with an
advertising server. One such is Google’sAdsense,
although there are others that work just as well.
An ad server looks at your blog and determines the
best ads that relate to your content. You simply take
the code, put it on your blog and let it go to work.
You simply have to collect your earnings using your
account. This is a rather passive approach to letting
advertising work on your blog but it can earn you a
little. Of course, if you want higher earnings, you
need to actively put in more effort and seek out
higher paying ads with the right combination of
keywords that work best for your blog.